Free creator pricing tool

YouTube Sponsorship Rate Calculator

Estimate what to charge for a YouTube brand deal using average views, niche value, engagement, deliverables, and usage rights.

$15–$40Common CPV planning range
2x–3xPremium niche multiplier
+25%Usage rights adjustment
Suggested Sponsorship Rate
Negotiation Range
Effective CPV

How to price a YouTube sponsorship

Start with average views, then adjust for niche value, audience trust, deliverables, exclusivity, usage rights, and whether the brand can reuse your content in ads.

This calculator is a planning tool, not a guaranteed rate. Creators should compare it with real inbound offers, audience quality, and the value they create for sponsors.

When to charge more

  • Finance / B2B / software nicheHigher
  • Dedicated videoHigher
  • Paid usage rightsHigher
  • High buyer intentHigher
  • Simple mentionLower